What Education Careers are in Instructional Design?

The education careers in instructional design aren’t limited to public schools, private colleges and state universities. There are many types of positions available in the corporate world related to educational design, instructional development and instructional design technology.

Online Tutorial Designer

Educational experts who love graphic design and technical content may enjoy working as members of online tutorial development teams. These instructional designers will work with content builders, technology staff and fine art professionals to design and develop instructional content for public users. For example, most technology leaders, such as Apple, Google and Microsoft, offer interactive online tutorials to help users understand and use their products and services.

Social media companies like Facebook may offer online tutorials that explain how to do anything from creating business pages to integrating marketing apps to learning how to create customized online tutorials. These educational experts will help establish and implement an instructional design methodology for self-paced, digital learning modules. These instructional designers may build relationships with cross-functional partners, manage networks of educational design vendors and collaborate with specialists to measure skill gaps and learning priorities.

Corporate Trainer

A corporate trainer or development specialist will work with organizational leaders and business subject matter experts to develop, facilitate and evaluate learning initiatives and interventions. They will assess organizational needs, source appropriate courses and facilitate train-the-trainer sessions. Corporate trainers are responsible for developing strategies to measure ROIs, learning outcomes and program effectiveness. They may regularly review and revise training materials to ensure that information stays current.

Corporate trainer may conduct initial needs analyses to identify learning objectives and determine appropriate training solutions. They will consult and collaborate with management to develop training objectives that are aligned with current and future business needs. They must know how to apply their knowledge of adult learning theory to design course content that is engaging and informative. They will identify appropriate training methodologies for specific situations. These include traditional classrooms and paper handouts as well as online platforms with self-paced learning modules.

Online School or University Instructional Designer

An instructional designer who works for an online school or college will support of the organization’s mission for successful learning through the development, design and recommendation of educational strategies and materials that support online educational programs, according to the Bureau of Labor Statistics. These instructional designers will work closely with faculty and staff to design curriculum, organize courses, manage projects, evaluate current methods and recommend appropriate technologies. These instructional designers must advise and support faculty in ways that are consistent with instructional design best practices.

They may coordinate and conduct professional development opportunities for faculty and administration. They may work with staff trainers and HR professionals to facilitate learning experiences that prepare new instructors to teach any subject in any environment. Instructional designers in colleges and universities will be expected to have a few years of experience using a standard learning management system, such as Canvas, Brightspace and Blackboard, for instructional design and course development.

Related Resource: How Do You Become a Learning Analyst?

The education careers in instructional design are open to anyone who has a bachelor’s or master’s degree in instructional design or instructional technology. Employers prefer job candidates who have experience in education settings, a clear understanding of project management principles and familiarity with design evaluation strategies and implementation tools.